AI agents for coaches & consultants


Eight AI agents that answer your enquiries, qualify them, book the discovery call, chase the ones who went quiet, and keep your ideas in circulation — plus the website they all run on.

You stay on delivery. The pipeline keeps moving anyway.

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About 3 minutes · No call required · No card, ever

  • Your score out of 100
  • Where enquiries are going cold
  • The 3 agents to switch on first
Phone Agent — one month, one client accountLive dashboard · not a projection
Calls answered
Appointments booked
%Booking rate
Spam blocked

A Toronto law firm — a practice that sells expertise by appointment, same as yours. 87 booked. Total cost to run the agent that month: $ — 52¢ a booking.

5.0on Google
100+agents running for clients
52¢per booked call
10+years serving local businesses

The problem

You came out of a 90-minute session to four messages and no time to answer any of them.

  • The DM from Tuesday is still sitting there unread.
  • The proposal you sent two weeks ago never got followed up.
  • The no-show from last Thursday was never rebooked.
  • You haven't posted since the last gap between clients.

You are the product, which is why marketing is the first thing to go. Every full week you have costs you the next one, and the feast-and-famine cycle is just that, running on repeat.

See it in action

One enquiry, two different months.

Someone who has been reading your stuff for a while finally reaches out at 7:20pm, mid-session for you. Here's what happens now, and what happens with the agents picking up.

How it goes now

  • The enquiry lands while you're with a client. You don't see it.
  • You read it, too tired to write a good reply. You'll do it tomorrow.
  • You send a thoughtful reply. No response.
  • They booked with whoever answered that night.

With the agents on

  • Agent replies in your voice and asks what they're working on.
  • Qualifies it — what they want, when, what they've already tried — and checks your calendar.
  • Books Tuesday 11am and sends the confirmation and the prep questions.
  • You open your calendar to a booked call with the context already written up.

The agents

Eight agents. Turn them on one at a time.

You don't switch them all on at once. You start with the one costing you the most calls, then add the next when you're ready.

Calls

Phone Agent

Answers the phone, works out what they're after, and books the discovery call — evenings and weekends included.

Follow-up

Inbound Setter

Answers DMs, email and texts in seconds, qualifies the enquiry, books it in — and rebooks the no-shows you'd never chase twice.

Local search

Google Business Agent

Keeps your profile current, posts to it, and replies to reviews so you're the practice that shows up nearby.

Posts

Social Media Agent

Turns your frameworks, client themes and talks into posts in your voice — including the months you're too booked to write.

Getting found

SEO Agent

Works on your site so you turn up when someone nearby searches for a coach or a consultant instead of scrolling past you.

Google ads

Google Ads Agent

Audits your search campaigns, builds the pages they point at, and shows you what a booked call actually cost.

Facebook ads

Facebook Ads Agent

Runs your Facebook and Instagram campaigns and refreshes the creative before it stops pulling.

Reddit ads

Reddit Ads Agent

A channel almost nobody in your field has figured out yet — and where your clients already describe their problem in their own words.

Ask on your call

Two more we don't hand out

An outbound agent that works past clients, dormant enquiries and referral partners — and one that takes over the onboarding and admin you currently pay a VA for. Scoped on a call, not sold from a dashboard.

How it works

Site first. Then your voice. Then the agents.

In that order, and for a reason. You sell on how you think — an agent with nothing underneath it will cheerfully misrepresent you to the person you most wanted to work with.

  1. 01

    Your website goes up — in a day

    A real build, not a template. We put it up, you refine it yourself afterwards in a builder that works like writing an email. This is the foundation every agent reads from.

  2. 02

    We capture how you actually talk

    One sitting. Your method, your frameworks, who you take and who you turn away, your patch, the words you use and the ones you never would. Every agent reads it before it says anything, so nothing goes out sounding like a funnel.

  3. 03

    You switch your first agent on

    You turn it on yourself — the accounts are yours, not ours — with us on the call while you do. Tested against real enquiries, with clear rules on what it answers alone and what comes straight to you.

Day 1

Your audit lands. Score out of 100, what's leaking, and the three agents that plug it.

Week 1

Site live. Your voice captured in the same week.

Week 2

First agent on, tested against your real enquiries.

Month 2

You stop checking it. The call got booked while you were in session.

Receipts

Every number here comes off a live account.

Not projections. Not case studies written after the fact. These are dashboards from accounts running right now — the first two from a practice that books appointments much like yours.

Phone Agent · a law firm49%

of inbound calls booked

  • 178 calls answered
  • 87 appointments booked
  • 53 spam calls blocked
  • $45.50 to run it
Google Ads Agent · same firm$6

cost per conversion

  • $356 managed spend
  • 123 clicks
  • 55 conversions
  • $2.20 all-time agent cost
SEO Agent · six months4–6x

more clicks from search

  • ~25 clicks/day at the start
  • ~105–140 clicks/day now
  • ~5,000 impressions/day
  • Nobody hired to write it
Facebook Ads Agent16

conversions from CA$142

  • CA$142 ad spend
  • 16 tracked conversions
  • Roughly $8.88 each
  • Creative refreshed on its own

46 client sites live right now · 40+ shipped to date · 130k+ visitors across them

Want numbers like these for your practice? Start with the audit.

Get my free audit

5.0 on Google · 8 reviews

Ten years of this before anyone called it an agent.

The agents are new. The people running them aren't. Every review below is on our public Google profile — go and check it.

Working with Paul to build my website was an absolute pleasure. He was professional, communicative, and incredibly skilled from start to finish. Not only did he bring my vision to life, but he also added touches I hadn't even considered.

CMCasey M.
11 months ago

Working with Paul provided me a turnkey solution to support my business. He has helped me to stand out from the crowd in my industry group. I highly recommend reaching out to Paul to make your first impression your best impression possible.

ZDZoom Dealer Trades
Recent

The team at Affinity has been with me since day one! Their level of understanding our needs as a dynamic brick and mortar space really made a difference. Paul worked with us not only in person but manages our site from a distance.

GMThe Good Magpie
A year ago

Since I first met Paul at Affinity Design, I knew I wanted to work with him. I hired him about a year ago to build my website and have been working with him ever since! Affinity Design handles all my marketing needs — SEO, Facebook and Google ads.

CYColour Your Life Paint & Design
A year ago

The team at Affinity Design went above and beyond to bring my web project to life. I am thrilled with the results and would highly recommend them to anyone!

WGWill Gibson
A year ago

Paul provides exceptional service. He has helped grow my business leads and upgraded my website and marketing strategies. Highly recommended.

JJae
A year ago

Paul is very knowledgeable in all things digital marketing. If you need a website or you need to increase your online sales, definitely reach out. You won't be disappointed.

CMChristopher Milousis
A year ago

Paul has been a pleasure to work with. Highly recommend!

GMGabe Monroy
A year ago

Who you'll be dealing with

Two people. Not a call centre.

You'll know both of us by name, and you'll be on a call with us most weeks.

Paul Giovanatto, founder of Affinity Design, in a navy Affinity Design polo shirt

Founder · Builds the agents

Paul Giovanatto

100+agents running
40+sites shipped
10+years

Paul has been building websites and running marketing for expert-led businesses for over a decade — Google, Meta, SEO, the whole stack. When agents got good enough to do real work, he built the eight on this page and put them into live client accounts. We run every one of them on our own business first. The social you see from us is the agent. Our ads are run by the ads agents. We don't sell you anything we haven't installed on ourselves.

David Pineo, client relations at Affinity Design, in a navy Affinity Design polo shirt

Client relations · Your point of contact

David Pineo

100+owners advised
25+sites shipped
10+years

David has spent 10+ years sitting down with owners and working out how the business actually runs — who answers the enquiry, what happens to a proposal, where a warm lead goes cold between the first message and the call. He maps your install, keeps it moving, and runs the weekly call. Practical, no lecture. If something isn't working, he's the call you make.

What it costs

$2,000 to $20,000. Where you land comes out of the audit.

The range is wide because the work is. It depends on how many agents you switch on and how much of the lifting you want us doing — you running them with us behind you, or us running them for you.

Set it against one client. If your engagements run in the thousands and one booked call a month converts, the arithmetic is not subtle — and you can do it on your own numbers before you speak to us.

You get your exact number on the call, after we've read your answers, and before you commit to anything.

Running costs for the agents themselves are billed separately and shown to you plainly — you see what each agent is consuming, and it scales with what you actually run. That estimate comes with your audit.

You run them, we're behind you

Done with you

Your site, the agents, the playbooks, and a live call every week where you bring the thing that isn't behaving and we fix it on the call. Best when you or someone on your side will own it.

Hands off

Done for you

Full custom site, we install and run the agents against a strategy we build with you. You approve and direct — you never touch a settings screen. Best when your hours are worth more in session.

We take 10 installs a month — the install is done with you, not sent to you.

The 30-day install guarantee

Live in 30 days, or we keep working for free until you are.

Your site, your brand setup and your first agent are running inside 30 days — or we carry on at no additional cost until they are.

After that you're on a live call with us every week for as long as you're with us. If an agent isn't pulling its weight, that's what the call is for. We don't do refunds. We do show up.

Your side of it: complete the intake and hand over account access in the first week, and take the actions we map for you. Agents don't produce for practices that never switch them on.

Find out where your practice lands in the range — and what you'd switch on first.

Get my free audit

Honest fit

This is right for some practices and wrong for others.

We'd rather you rule yourself out here than six weeks in.

Right fit

  • Enquiries are coming in and your time to answer them is the constraint
  • You've got an offer that works — this multiplies it, it doesn't invent it
  • You'd rather hold your own accounts than hand them to an agency
  • You'll let an agent answer first, with rules you set
  • You'll show up to a call most weeks

Wrong fit

  • Nobody is enquiring yet — agents multiply demand, they don't create it
  • You're still working out what you sell and to whom
  • Every word must be written by you personally, with nothing drafted
  • You won't give access to the people installing your systems
  • You need all eight running on day one

FAQ

The questions we actually get asked.

Won't it sound like a bot? My whole business is how I communicate.

That's exactly what the voice capture in step two is for, and it's why we do it before a single agent goes live. The agent reads your method, your phrasing and your boundaries before it answers anyone. You also set what it handles alone and what it hands straight to you — most people start by letting it only qualify and book, and widen it once they've read a week of transcripts.

Will it try to close people for me?

No. It qualifies and books; you sell. It gathers what someone wants, what they've tried and when they want to start, then puts the call in your calendar with that written up. The conversation that matters is still yours.

I sell high-ticket. Does this cheapen it?

It answers faster, which reads as competence, not discounting. What cheapens a high-ticket offer is a three-day reply to someone ready to spend. Nothing here bolts a countdown timer onto your page or writes you a cheap pitch.

What about no-shows?

The Inbound Setter confirms, reminds and rebooks. Rebooking a no-show is the classic job nobody gets round to, and it's one of the cheapest sources of booked calls you have.

Whose accounts are these?

Yours. Your Google, your ads, your site, your phone number, your list, your numbers. You hold the keys — the opposite of an agency retainer where the accounts leave when the agency does.

How much of my time does it take?

An intake and an access handover in week one, then a call while your first agent goes live. After that it's a weekly call if you want it. Most of the work sits on our side.

What happens after the free audit?

You get a score out of 100, the exact place enquiries are going cold, and the three agents that plug it — in the order to install them, including which ones to skip. Then a call to walk through it. No card, at any point in that.

Your next move

Find out where your enquiries are going cold.

Answer a few questions about your practice. We'll score it, name what's actually costing you clients, and map the agents that fix it — before you spend a dollar with anyone.

  • Your score out of 100
  • Exactly where enquiries are going cold, quoted back in your own words
  • The three agents that plug it — and the ones to skip for now
  • An honest verdict on whatever you're already paying for
Get my free audit

About 3 minutes · No call required · No card, ever