Free audit

AI agents for trades & contractors


Eight AI agents that pick up your calls, chase your quotes, post for you, run your ads and keep your Google listing current — plus the website they all run on.

You keep working. The office work gets done anyway.

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About 3 minutes · No call required · No card, ever

  • Your score out of 100
  • Where you're losing work
  • The 3 agents to switch on first
Phone Agent — one month, one client accountLive dashboard · not a projection
Calls answered
Jobs booked
%Booking rate
Spam blocked

87 appointments booked. Total cost to run the agent that month: $ — that's 52¢ a booking.

5.0on Google
100+agents running for clients
52¢per booked job
10+years serving local trades

The problem

It's 7:14 Saturday morning and you're calling back a lead from Thursday.

  • The quote never went out.
  • The review never got asked for.
  • The phone rang three times while you were under a sink.
  • The ad is still running on the job you don't even take anymore.

None of it is hard. All of it is yours. And every month you're the one holding it up, it costs more to fix.

See it in action

One missed call, two different weeks.

A homeowner rings at 8:04pm with a leak. Here's what happens now, and what happens with the Phone Agent picking up.

How it goes now

  • Phone rings out. No voicemail — most people don't leave one.
  • You spot the missed number between jobs.
  • You call back. No answer.
  • They booked the other guy on Tuesday.

With the Phone Agent

  • Agent picks up and asks what they need.
  • Sizes up the job and checks your calendar.
  • Books Thursday 10am and texts the confirmation.
  • You open your calendar to a booked job.

The agents

Eight agents. Turn them on one at a time.

You don't switch them all on day one. You start with the one costing you the most money, then add the next when you're ready.

Calls

Phone Agent

Answers the phone, works out what the job is, and books it in — day, night and weekends.

Follow-up

Inbound Setter

Texts, emails and Facebook and Instagram messages get answered in seconds and booked in.

Local search

Google Business Agent

Keeps your Google listing tidy, posts to it, and replies to your reviews so you show up nearby.

Posts

Social Media Agent

Writes and posts your job photos and updates across your accounts, without you touching it.

Getting found

SEO Agent

Works on your site so you turn up when someone in your area searches for what you do.

Google ads

Google Ads Agent

Checks your ads, builds the pages they point at, and tells you what a real call actually cost.

Facebook ads

Facebook Ads Agent

Runs your Facebook and Instagram ads and swaps the creative before it goes stale.

Reddit ads

Reddit Ads Agent

A cheap channel almost nobody in your trade has figured out yet. Targeting, tracking and creative.

Ask on your call

Two more we don't hand out

An outbound agent that works your old customers, and one that takes over the admin you pay someone to do. Scoped on a call, not sold from a dashboard.

How it works

Site first. Then your voice. Then the agents.

In that order, for the same reason you don't frame before you pour. An agent with nothing underneath it makes things up.

  1. 01

    Your website goes up — in a day

    A real build, not a template. We put it up, you tweak it yourself after in a builder that works like typing a text message. This is what the agents run on.

  2. 02

    We capture how you talk

    One sitting. Your trade, your service area, what you take and what you don't, how you word things. Every agent reads it before it says anything, so nothing sounds like a robot.

  3. 03

    You switch your first agent on

    You flip it on yourself — they're yours, not ours — with us on the call while you do it. Tested against real callers, with clear rules on what it passes to you and what it handles alone.

Day 1

Your audit lands. Score out of 100, what's leaking, and the three agents that plug it.

Week 1

Site live. Your voice captured in the same week.

Week 2

First agent on, tested against your real callers.

Month 2

You stop checking it. The call got answered while you were on a roof.

Receipts

Every number here comes off a live account.

Not projections. Not case studies written after the fact. These are dashboards from accounts running right now.

Phone Agent49%

of inbound calls booked

  • 178 calls answered
  • 87 appointments booked
  • 53 spam calls blocked
  • $45.50 to run it
Google Ads Agent$6

cost per conversion

  • $356 managed spend
  • 123 clicks
  • 55 conversions
  • $2.20 all-time agent cost
Facebook Ads Agent16

conversions from CA$142 — an auto shop

  • CA$142 ad spend
  • 16 tracked conversions
  • Roughly $8.88 each
  • Creative refreshed on its own
SEO Agent4–6x

more clicks from search, over six months

  • ~25 clicks/day at the start
  • ~105–140 clicks/day now
  • ~5,000 impressions/day
  • Nobody hired to write it

46 client sites live right now · 40+ shipped to date · 130k+ visitors across them

Want numbers like these for your shop? Start with the audit.

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5.0 on Google · 8 reviews

Ten years of this before anyone called it an agent.

The agents are new. The people running them aren't. Every review below is on our public Google profile — go and check it.

“Working with Paul to build my website was an absolute pleasure. He was professional, communicative, and incredibly skilled from start to finish. Not only did he bring my vision to life, but he also added touches I hadn't even considered.”

CMCasey M.
11 months ago

“Working with Paul provided me a turnkey solution to support my business. He has helped me to stand out from the crowd in my industry group. I highly recommend reaching out to Paul to make your first impression your best impression possible.”

ZDZoom Dealer Trades
Recent

“The team at Affinity has been with me since day one! Their level of understanding our needs as a dynamic brick and mortar space really made a difference. Paul worked with us not only in person but manages our site from a distance.”

GMThe Good Magpie
A year ago

“Since I first met Paul at Affinity Design, I knew I wanted to work with him. I hired him about a year ago to build my website and have been working with him ever since! Affinity Design handles all my marketing needs — SEO, Facebook and Google ads.”

CYColour Your Life Paint & Design
A year ago

“The team at Affinity Design went above and beyond to bring my web project to life. I am thrilled with the results and would highly recommend them to anyone!”

WGWill Gibson
A year ago

“Paul provides exceptional service. He has helped grow my business leads and upgraded my website and marketing strategies. Highly recommended.”

JJae
A year ago

“Paul is very knowledgeable in all things digital marketing. If you need a website or you need to increase your online sales, definitely reach out. You won't be disappointed.”

CMChristopher Milousis
A year ago

“Paul has been a pleasure to work with. Highly recommend!”

GMGabe Monroy
A year ago

Who you'll be dealing with

Two people. Not a call centre.

You'll know both of us by name, and you'll be on a call with us most weeks.

Paul Giovanatto, founder of Affinity Design, in a navy Affinity Design polo shirt

Founder · Builds the agents

Paul Giovanatto

100+agents running
40+sites shipped
10+years

Paul's been building websites and running ads for local service businesses for over a decade — Google, Facebook, SEO, the lot. When agents finally got good enough to do real work, he built the eight on this page and put them into live client accounts. We run every one of them on our own business first. The social you see from us is the agent. Our ads are run by the ads agents. We don't sell you anything we haven't installed on ourselves.

David Pineo, client relations at Affinity Design, in a navy Affinity Design polo shirt

Client relations · Your point of contact

David Pineo

100+owners advised
25+sites shipped
10+years

David has spent 10+ years sitting down with business owners and sorting out how the work actually flows — who answers the phone, what happens to a quote, where jobs go missing. He's the one who maps your install, keeps it moving, and runs the weekly call. Practical, no lecture. If something isn't working, he's the call you make.

What it costs

$2,000 to $20,000. Where you land comes out of the audit.

The range is wide because the work is. It depends on how many agents you switch on and how much of the lifting you want us doing — you running them with us behind you, or us running them for you.

You get your exact number on the call, after we've read your answers, and before you commit to anything.

Running costs for the agents themselves are billed separately and shown to you plainly — you see what each agent is using, and it scales with what you actually run. That estimate comes with your audit.

You run them, we're behind you

Done with you

Your site, the agents, the playbooks, and a live call every week where you bring the thing that isn't behaving and we fix it on the call. Best when someone on your side will own it.

Hands off

Done for you

Full custom site, we install and run the agents against a strategy we build with you. You approve and direct — you never touch a settings screen. Best when you'd rather buy the outcome.

We take 10 installs a month — the install is done with you, not sent to you.

The 30-day install guarantee

Live in 30 days, or we keep working for free until you are.

Your site, your brand setup and your first agent are running inside 30 days — or we carry on at no extra cost until they are.

After that you're on a live call with us every week for as long as you're with us. If an agent isn't pulling its weight, that's what the call is for. We don't do refunds. We do show up.

Your side of it: get the intake done and hand over your account access in the first week, and do the things we map out for you. Agents don't produce for people who never switch them on.

Find out where you land in the range — and what you'd switch on first.

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Honest fit

This is right for some shops and wrong for others.

We'd rather you rule yourself out here than six weeks in.

Right fit

  • ✓The work is there and you're the one holding it up
  • ✓You'd rather hold your own keys than hand them to an agency
  • ✓You can hand over account access and actually do the intake
  • ✓You want to know what's running and why
  • ✓You'll show up to a call most weeks

Wrong fit

  • ✕The phone isn't ringing at all yet — agents multiply work coming in, they don't invent it
  • ✕You want it fully hands-off with nobody on your side reviewing anything
  • ✕You're after a cheap course to watch on your own
  • ✕You won't give access to the people installing your systems
  • ✕You need all eight running on day one

FAQ

The questions we actually get asked.

Do I need to be good with computers?

No. If you can send a text message you can run this. We're on the call while you switch the first agent on, and the weekly call is there for anything after that.

How much of my time does it take?

An intake and an access handover in week one, then a call while your first agent goes live. After that it's a weekly call if you want it. Most of the work is on our side.

Will it sound like a robot on the phone?

That's what the brand capture in step two is for. The agent knows your trade, your service area, what jobs you take and how you talk before it ever picks up. You set what it handles alone and what it passes straight to you.

Is the website really included?

Yes. It goes up first, in a day, because it's what the agents run on. On the group programme it's a one-page site you expand yourself in the builder. On a done-for-you build we deliver the full custom site and dial it in for you.

Am I locked in?

The accounts are yours — your Google, your ads, your numbers, your site. You hold the keys. There's no refund policy, and there's no hostage-taking either.

What happens after the free audit?

You get a score out of 100, the exact spot you're leaking money, and the three agents that plug it — in the order to install them, including which ones to skip. Then a call to walk through it. No card, at any point in that.

Your next move

Find out where the work is leaking out.

Answer a few questions about your business. We'll score it, tell you what's actually costing you jobs, and map the agents that fix it — before you spend a dollar with anyone.

  • →Your score out of 100
  • →Exactly where you're losing work, quoted back in your own words
  • →The three agents that plug it — and the ones to skip for now
  • →An honest verdict on whatever you're already paying for
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About 3 minutes · No call required · No card, ever