Terms of Service &
Privacy Policy
Last Updated & Effective Date: July 7, 2026 · Rarefied Design Limited
This document is prepared from the current Affinity Connect application surface. This is not formal legal advice. While it governs the general operation of the service, customers with specific customized order forms, signed statements of work (SOW), or Data Processing Addenda (DPA) should refer to those documents, as they control in the event of any conflict.
1. Entity & Contact Information
Affinity Connect and its associated website builder, ad-management, and operational services are owned and operated by:
2. Scope of Services
These terms and this privacy policy apply broadly to Affinity Connect and all associated surfaces, including:
- Admin Console & Client Portal
- Website Offers & Intake Flows
- AI Voice & Messaging Agents
- Performance & Reporting Dashboards
- Asset Libraries & Knowledge-Base Tools
- Billing & Billing Synchronization Tools
- Website Builder & Editor State
- WordPress / Plugin Operations
- SEO & Ad-Management Workspaces
- Google Business Profile Tools
- API / MCP Access & Webhooks
- Related Customer Support & Operations
3. Subscriptions, Fees, & Cancellations
Subscription Renewal: Unless specified otherwise in a signed agreement, statement of work (SOW), or custom order form, all subscriptions renew automatically on a monthly cycle.
Non-Refundable Fees: To maintain the efficiency and pass-through commitments of our real-time build and rendering pipelines, all fees, setup work, subscription usage, AI credits, pass-through provider costs, digital advertising spend (Google/Meta/Reddit Ads), domain name registrations, hosting fees, and completed service work are non-refundable once incurred.
Cancellation: Either party may cancel a month-to-month subscription by providing a 30-day written notice to [email protected]. For fixed-term agreements, cancellations follow the specific parameters defined in your signed order form.
Service Levels (SLA): Services are delivered using commercially reasonable efforts. No guaranteed uptime service-level agreement (SLA) is provided under standard subscription plans unless expressly specified and signed in a customized service-level contract.
4. Call Recording Consent Standard
Regardless of narrow jurisdictional rules that may allow single-party call recording, Rarefied Design Limited and the Affinity Connect platform apply a strict all-party notice and consent standard for every recorded or AI-assisted voice call.
To ensure ethical compliance across all jurisdictions:
- At the absolute beginning of any voice connection, clear disclosure is made that the call may be recorded, transcribed, summarized, analyzed, or handled in real-time by or with AI systems.
- The explicit purpose of the recording and AI participation (e.g., quality assurance, automated intake, CRM synchronization) must be disclosed.
- Every user or caller must be given a meaningful, frictionless path to decline recording, terminate the call, request a non-recorded agent transfer, or use an alternate communication channel (such as standard text/email or self-serve forms).
5. Operational Data Retention Schedule
To maintain peak operational speed, minimize data exposure, and comply with privacy-by-design standards, we adhere to the following default retention schedule. These periods apply unless a signed agreement, strict legal hold, active security investigation, or standard rolling backup cycles require a different timeline.
| Data Category | Default Retention Period | Scope / Coverage |
|---|---|---|
| Call & Conversation Records | 24 Months | Voice call recordings, transcripts, live summaries, message history, CRM/GHL sync payloads. |
| Debug & Operations Screenshots | 90 Days | Debug logs, browser runtime screenshots, automated page render tests, short-term logs. |
| Financial & Billing Records | 7 Years | Stripe invoices, QuickBooks synchronization logs, tax records, payment details, payouts, refunds. |
| Client & Account Records | Relationship + 7 Years | Primary account profiles, CRM details, company meta-details, required for auditing and tax disputes. |
| Operational Assets & Integration History | Relationship + 90 Days | Uploaded image assets, SEO sitemaps, GBP connection credentials, ad creative loop history, Google Drive imports. |
6. Connected Platforms & OAuth Security
Affinity Connect establishes connection tokens with major marketing and analytics platforms. When you authenticate using OAuth, the system accesses specific, isolated resources under your control:
Read-only access to Google Analytics 4 (GA4) properties and Search Console. Read-write access to your specific Google Business Profile and campaign-level Google Ads profiles to run automated audits, sync customer profiles, and upload offline conversion events.
Secure webhook endpoints and ad management integration to create paused test creative loops, monitor audience performance trends, and upload encrypted click identifiers to measure real conversion rates.
HighLevel (GHL) token synchronization. When leads fill form fields, details are passed immediately to your designated CRM pipeline. GHL triggers are verified hourly to ensure seamless data flow.
Static exports deploy to Cloudflare Pages, with cached assets handled through R2 and Cloudflare DNS to guarantee high speed, CDN caching, and automated SSL renewals.
7. Governing Law & Dispute Resolution
These terms, privacy policies, and all business operations of Rarefied Design Limited are governed exclusively by and constructed in accordance with the laws of the province of Ontario, Canada, without giving effect to conflicts of law principles. Any legal actions, proceedings, or arbitration arising from our services must be brought solely in Caledon or Toronto, Ontario, Canada, and both parties consent to this exclusive jurisdiction and venue.
8. Modifications & Continuous Verification
As the Affinity Connect application surface grows, our data collection, subprocessing networks, and pricing plans may adapt. We reserve the right to modify these terms at any time. When material updates are made, we will notify clients through their dashboard or via registered support email. Continuing to use the platform after modifications are published constitutes complete agreement with the revised terms.